论高校辅导员与学生家长的有效沟通

家庭教育在大学生思想政治工作中起着重要作用,是大学教育的有益补充。文章分析了当前高校与学生家庭之间欠缺互动的现状及原因,提出高校辅导员要创新与学生家长沟通的方式,利用现代通讯技术加强与学生家长的交流互动,以达到共同教育的目的,促进大学生健康成才。     

高举旗帜 解放思想 扎实工作努力实现嘉兴学院又好又快的发展

改革开放30年是嘉兴学院不断扩大办学规模、提升办学层次、增强办学实力、实现跨越式发展的30年。30年的艰辛探索和办学实践告诉我们，要实现学校又好又快的发展，必须坚持解放思想、改革创新与实事求是、脚踏实地相结合，进一步解决办学中的突出问题；坚持提高质量、以内涵发展为主与拓展外延、扩大办学空间相结合，提升办学综合实力；坚持学科建设为龙头与突出学科专业特色相结合，培育办学特色；坚持办学以教师为主体与教育以学生为主体相结合，充分调动广大师生教与学的积极性；坚持办学为区域经济发展服务与办学跟国际合作交流相结合，拓展办学的国内外空间；坚持加强学校管理工作与完善院校二级管理体制相结合，进一步调动二级学院办学的积极性；坚持加强校园文化建设与社会主义核心价值体系建设相结合，进一步营造良好的育人氛围；坚持加强党的建设与民主办学相结合，进一步促进和谐校园建设。学校正处在实施第二步发展战略的关键时期，必须以科学发展观为指导，高举旗帜，解放思想，扎实工作，努力实现嘉兴学院又好又快的发展。     

如何培育大学生的合作精神——高校辅导员的工作定位

高校辅导员作为大学生的人生导师,肩负着对学生政治上领导、思想上诱导、道德上倡导、心理上辅导、生活上指导、学习上引导、工作上教导、为人处世上劝导的多重重任。因此在构建和谐校园的系统工程中,作为辅导员,我们应当高度关注对大学生合作意识的教育与培养。     

Classifying a customer as a national account

A recent article [Stevenson and Page, Industrial Marketing Management 8, 94–100 (1979)] addressed the issue of how industrial marketers determine if their firms can use national account marketing. Once that decision is made, a next logical step is to determine which customers should be classified as national accounts. This article discusses appropriate classification criteria that industrial marketers can use to make such decisions. The information presented here is based on a study of national account marketing.     

Retailing strategy for customer growth and new customer attraction

The image that current and potential customers have of a retail store affects the magnitude of patronage at that store. In attempting to increase store patronage, management of a retail store must look to people who already are customers, as well as to people who are not current customers. The appropriate strategy depends upon the dimensions used by people in their evaluation of the store. The hypothesis is tested that the strategy used for gaining increased patronage from customers may have to differ from that used to gain patronage from noncustomers.Field survey techniques were used to collect data from 225 adult females. Respondents evaluated three large retail department stores, which were believed to have distinct images in the minds of female shoppers, on the basis of a set of 12 semantic scales that represented various store attributes. Each respondent indicated frequency of shopping at each store. The data were analyzed by two different multiple discriminant analyses. For the customer growth strategy, the semantic scale measures were used to develop a discriminant model for each store to determine which attributes would be the best predictors of shopping frequency. The analysis relevant to the strategy of new customer attraction differed. First, shoppers were classified as loyal to one store on the basis of their rates of shopping at each store. Second, the 36 attribute measurements (12 scales for 3 stores) were factor analyzed, and three factors were extracted. Those attributes which loaded highest on each of the factors for each store were used as predictor variables in the discriminant analysis.The results of this study indicate that different marketing strategies may be required for increasing sales to existing customers and attracting new customers. In addition, consumers do not necessarily differentiate similar type retail stores on the same dimension.     

Knowledge,Competence, And Regional Development

This study examines the impact that locational spillovers have on firm performance. On the basis of a uniquely created data set consisting of high-technology start-ups publicly listed in Germany, this paper tests the proposition of locational spillovers positively affecting firm performance, as measured by abnormally high profits on the stock market. The results provide evidence that geographic proximity and university spillovers are complementary determinants of firm performance. Although neither geographic proximity nor academic research spillovers alone can explain firm performance, a combination of both factors results in significant higher stock market performance. The results also show that academic spillovers are heterogeneous in their impact, depending on the type. In particular, spillovers from social sciences have a different impact on firm performance than do spillovers from natural sciences.     

高校数学教学改革探讨

高校数学教学在培养高质量的人才方面起着重要作用,但是传统的教学模式不利于激发学生的学习积极性与创造性,因此,对高等数学教学的改革势在必行。本文从高校数学教学存在的问题出发,探讨高校数学教学改革的途径。     

新形势下如何加强大学生心理健康教育

新形势下,如何加强大学生心理健康教育,帮助大学生解决心理困惑和心理问题,显得尤为迫切和重要。分析社会环境变迁形势、找准大学生心理困惑动因,坚持以人为本、关注大学生发展,树立全面协调、统筹兼顾的教育理念,有助于做好新形势下大学生心理健康教育工作。     

论以人为本的高校固定资产管理

高校固定资产管理工作长期以来面临的各种难题，与传统思维下“重物轻人”的观念有着深刻的联系。以人为本的管理理念以“人”为中心，通过柔性化的管理手段，为新形势下高校提升固定资产的管理效率和水平，提供了新的思路。它将有利于激发管理者的主体性和创造性，在完成管理目标的同时，促进自身价值的实现，使“人”和“物”在和谐有序的状态中协调发展。